Final - drinkWatr Ad Campaign


For the final project I am going to keep exploring the water bottle project and poster campaign that I presented for the midterm. For the poster I wanted to convey what drinkWatr does with as little text as possible, but still engage the reader and prompt them to go to the website for more information. In this rendition, the ad is targeting athletes who need to track their hydration consumption.

This project encompasses a lot of what Dr. Kachnowski presented to us at Columbia in the field of health technology and tracking devices. In the next phases of this project, I would like to build out another prototype and refine the website and data collection. Once this is fully functional, I will be testing it with users and document the process. The poster can serve as a starting point when I begin pitching the project for funding.

Below is the poster and a video of the final presentation.